Last updated: September 14, 2026
At JRP Direct (“we”, “us”, or “our”), we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and share your personal data when you use our website ([https://jrpdirect.co.uk/](https://jrpdirect.co.uk/)), book our minibus and coach hire services, or travel on our vehicles.
For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, JRP Direct is the data controller. Our company registration number is 04524933.
1. Information We Collect About You
We may collect, use, store, and transfer different kinds of personal data about you, which we have grouped together as follows:
- Identity Data: Full name, title, and (where applicable for corporate accounts or school trips) organizational affiliation.
- Contact Data: Billing address, email address, and telephone numbers.
- Booking & Travel Data: Details regarding your journeys (pick-up/drop-off locations, travel dates, passenger counts, special requirements such as wheelchair accessibility, and correspondence regarding your booking).
- Financial Data: Payment details (though payments processed through secure third-party gateways or bank transfers are handled securely; we do not store full payment card details).
- Technical & Usage Data: IP address, browser type and version, time zone setting, browser plug-in types, operating system, and platform data collected automatically when you visit our website.
- Vehicle Security & Safety Data:
- CCTV Footage: All our vehicles are fitted with CCTV (including audio) inside and out for the safety and security of our drivers and passengers.
- Vehicle Telematics: Our vehicles are equipped with telematics systems that track real-time location, vehicle speed, and driving behavior (such as braking data) to ensure safety and verify journey timings (e.g., school run drop-offs).
2. How We Collect Your Data
We collect data through the following methods:
- Direct Interactions: When you fill out quote request forms on our website, call our office, email us, or book a journey.
- Automated Technologies: As you interact with our website, we automatically collect technical data via cookies and analytics tools.
- Onboard Systems: When you board or travel on our vehicles, your image and audio may be captured by our security CCTV, and journey telemetry is recorded automatically.
3. How We Use Your Personal Data
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
- To Fulfill a Contract: To process quote requests, manage bookings, deliver minibus/coach hire services, and handle invoicing.
- For Legitimate Interests: To improve our services, handle customer queries or lost property claims, and ensure the security of our passengers, drivers, and vehicles via CCTV and telematics.
- To Comply with Legal Obligations: To meet regulatory, tax (e.g., VAT record-keeping), and statutory requirements (including driver DBS check records and transport regulations).
4. Disclosures of Your Personal Data
We do not sell, rent, or trade your personal data. We may share your data with trusted third parties where necessary:
- Service Providers: IT and website hosting providers, payment processors, and administrative software platforms.
- Professional Advisers: Accountants, insurers, and legal consultants.
- Law Enforcement & Regulatory Authorities: Where required by law, or to assist with safety investigations, traffic incidents, or insurance claims.
5. Data Security and Retention
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way.
- Booking & Financial Records: Retained in line with statutory tax and accounting obligations (typically 6 years).
- CCTV Footage: Retained for a limited period (overwritten automatically unless required for an ongoing incident, complaint, or insurance claim).
- Lost Property Records: Contact and item details are kept for up to 3 months while awaiting collection.
6. Your Legal Rights
Under the UK GDPR, you have rights including:
- Right of access: You can request copies of your personal data.
- Right to rectification: You can ask us to correct inaccurate or incomplete information.
- Right to erasure: You can request the deletion of your data in certain circumstances.
- Right to restrict or object to processing: You can object to our processing of your data under certain conditions.
To exercise any of these rights, please contact us using the details below.
7. Contact Us
If you have any questions about this Privacy Policy, wish to exercise your data protection rights, or want to make a complaint, please contact us at:
- Company Name: JRP Direct
- Address: Buttons Farm, Meres Lane, Cross in Hand, Heathfield, East Sussex, TN21 0LT
- Email: info@jrpdirect.co.uk
- Phone: 01435 515099
If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues.
